There was a phrase in the Canadian small town where Bubba Albrecht spent time while growing up. “Give’r.” It meant to get after it, do your best, be in the moment.
When Bubba and friends spent seven days kayaking to Northern Ontario, Canada in 2011, he made everyone a hat to commemorate the trip. It featured the phrase Give’r, along with an outline of the Tetons, representing an area where many, including Bubba lived.
After the trip, people regularly stopped him to ask where he got the hat, what the phrase meant and if there were more for sale.
After dozens of requests, Bubba and friends Carly Platt and Jed Mickle formed the Jackson Hole clothing company Give’r, and in March 2012 started selling t-shirts, hats and a pair of waterproof leather gloves with the logo branded on the outside.
Give’r is high quality and reflects a mountain lifestyle that isn’t about higher, faster or better, but about having the most fun in whatever you’re doing.
It doesn’t mean you had the best day skiing the hardest line, Bubba said. It means you had fun doing it, whether it’s hucking a cliff or conquering groomers. It’s about committing yourself to an activity, whether it’s chopping wood or spending the afternoon fly fishing.
“It’s easy to lose sight of, but it’s ‘I’m going to try my best and whatever that ends up being is fine,’” Bubba said.
Click here to read the rest of the story on how Give’r got its start and what it’s become today. And, tell us in a comment below about your favorite piece from Give’r, either one you already have or one you’re eyeing.
Also, check out our reviews of the:
- Give’r lightweight All Sport base layer
- Give’r silkweight and midweight base layer (just introduced last month)
We’re thrilled to kick off our 9 Days of Giveaways with hand-branded leather gloves and a silkweight All Sport base layer from Give’r. Use the entry form below. Entering your e-mail address will unlock opportunities for bonus entries.
And, then be sure to come back throughout the week to enter our other great giveaways. A new one will open every day. Click here to see a preview of what’s on deck.
And, here are the giveaways currently open:
One last favor to ask: tell a friend or two about Garage Grown Gear and the 9 Days of Giveaways. Anything you can do to help spread the word would be hugely appreciated!